“This Time I’m in It for Love” by Player is a soft rock ballad that showcases the band’s smooth harmonies and melodic sensibility. Released in 1977, this song became one of Player’s biggest hits, following their chart-topping debut single “Baby Come Back.” This essay will delve into the background of Player, analyze the musical and lyrical elements of “This Time I’m in It for Love,” and discuss its cultural and historical significance.

Background of Player

Player was formed in Los Angeles, California, in 1976, and the band’s original lineup included Peter Beckett (vocals and guitar), J.C. Crowley (vocals and keyboards), Ronn Moss (bass and vocals), and John Friesen (drums). They quickly gained popularity with their blend of soft rock, pop, and blue-eyed soul. The band’s self-titled debut album, released in 1977, featured the hit singles “Baby Come Back” and “This Time I’m in It for Love,” both of which solidified Player’s place in the music industry.

Song Analysis

“This Time I’m in It for Love” is a heartfelt ballad that highlights Player’s ability to craft emotionally resonant and melodically rich songs. The song begins with a gentle piano intro, soon joined by smooth vocals and harmonies. The verses build gradually, leading to a powerful and memorable chorus that emphasizes the sincerity and commitment expressed in the lyrics.

Lyrically, the song speaks to the theme of genuine love and commitment. The protagonist declares that this time, their love is real and they are fully invested in the relationship. The lyrics convey a sense of vulnerability and earnestness, making the song relatable to anyone who has experienced deep and committed love.

Musically, “This Time I’m in It for Love” features lush arrangements, including strings that add a layer of sophistication to the track. The gentle rhythm section supports the melody without overpowering it, allowing the vocals and harmonies to take center stage. The production is polished and refined, characteristic of the soft rock genre of the late 1970s.

Cultural and Historical Context

The late 1970s was a time when soft rock and easy listening music enjoyed significant popularity. Songs that emphasized melody, harmony, and emotional lyrics resonated with audiences seeking comfort and relatability in their music. “This Time I’m in It for Love” fits perfectly within this context, offering a soothing and heartfelt listening experience.

During this era, music often served as an escape from the social and political upheavals of the time. Soft rock ballads like “This Time I’m in It for Love” provided a sense of emotional reassurance and connection, appealing to listeners’ desires for sincere and heartfelt expressions of love and commitment.

Reception and Impact

“This Time I’m in It for Love” was a commercial success, reaching number 10 on the Billboard Hot 100 chart. The song’s popularity helped to establish Player as a notable band in the soft rock genre. While not as iconic as “Baby Come Back,” “This Time I’m in It for Love” remains a beloved track that continues to be appreciated by fans of classic soft rock.

The song’s impact is evident in its continued airplay on oldies and soft rock radio stations, as well as its inclusion in various compilations of 1970s hits. Its timeless appeal lies in its heartfelt lyrics and melodic beauty, which continue to resonate with listeners across generations.

Conclusion

In conclusion, “This Time I’m in It for Love” by Player is a classic soft rock ballad that captures the essence of genuine love and commitment. The song’s smooth harmonies, melodic richness, and sincere lyrics have made it an enduring favorite among fans of the genre. Player’s ability to craft emotionally resonant music is exemplified in this track, highlighting the band’s place in the music history of the late 1970s. “This Time I’m in It for Love” remains a timeless song that continues to touch the hearts of listeners around the world.