Released in 1966, “Cherish” by The Association is a classic pop ballad renowned for its heartfelt lyrics and lush, melodic sound. Written by Terry Kirkman, the song showcases The Association’s signature harmony-rich style and stands as one of their most enduring hits.

The song opens with a gentle, memorable melody supported by lush string arrangements and soft percussion, creating an atmosphere of warmth and intimacy. The lyrics—“Cherish is the word I use to describe / All the feeling that I have hiding here for you inside”—convey a deep sense of devotion and longing, emphasizing the theme of cherishing a loved one.

The arrangement of “Cherish” features a blend of vocal harmonies and orchestral elements, which enhances the song’s romantic and emotional tone. The use of strings and subtle backing vocals adds to the song’s rich, textured sound and highlights the emotional depth of the lyrics.

The music video and promotional performances of “Cherish” often reflect the song’s romantic and nostalgic quality, with visuals that reinforce the theme of heartfelt admiration and appreciation.

Commercially, “Cherish” was a significant success, reaching number one on the Billboard Hot 100 and becoming one of The Association’s most popular and enduring hits. Its timeless appeal and heartfelt message have made it a staple of classic pop music.

In summary, “Cherish” by The Association is a beautifully crafted love ballad that captures the essence of devotion and admiration. Its melodic charm, rich arrangement, and emotional lyrics have secured its place as a classic in pop music, celebrated for its ability to evoke feelings of love and nostalgia.

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