Released in 1982, Bow Wow Wow’s “I Want Candy” is an energetic and catchy track that has become synonymous with the vibrant spirit of the 1980s. Originally recorded by The Strangeloves in 1965, Bow Wow Wow’s version stands out for its unique blend of post-punk and new wave influences, as well as its playful and rebellious attitude. The song is a testament to the band’s ability to reinterpret a classic tune and make it their own, while also capturing the essence of a cultural moment.

Musically, “I Want Candy” is characterized by its driving beat, infectious rhythm, and distinctive use of the Bo Diddley beat, a syncopated rhythm that is instantly recognizable and gives the song its irresistible groove. The song features a prominent guitar riff, played by the band’s guitarist Matthew Ashman, that hooks the listener from the start. The production, led by Malcolm McLaren, is crisp and dynamic, with a focus on creating a sound that is both raw and polished, embodying the edgy, DIY aesthetic of the post-punk era.

Annabella Lwin’s vocal performance is one of the key elements that make “I Want Candy” so memorable. At just 15 years old when the song was recorded, Lwin brought a youthful exuberance and cheekiness to her delivery that perfectly matched the song’s playful lyrics. Her voice is both powerful and playful, conveying a sense of confidence and fun that resonated with young audiences at the time. Lwin’s charismatic performance helped to establish her as a distinctive presence in the music scene, and her image became iconic, thanks in part to the provocative and stylish music video that accompanied the song.

Lyrically, “I Want Candy” is a simple but effective expression of desire and longing, with candy serving as a metaphor for something sweet and irresistible. The lyrics are straightforward and repetitive, emphasizing the theme of wanting something with a single-minded focus. This simplicity is part of the song’s charm, as it captures the universal experience of craving something, whether it’s candy, love, or fun. The lyrics, combined with the song’s upbeat tempo, create an anthem that is both celebratory and rebellious, appealing to the youthful spirit of the 1980s.

The music video for “I Want Candy,” directed by Brian Grant, played a significant role in the song’s success and its lasting cultural impact. Set on a beach, the video features the band members dressed in their signature tribal-inspired fashion, with Lwin at the forefront, exuding charisma and attitude. The video was heavily played on MTV, which was still in its early years, and helped to cement Bow Wow Wow’s image as a band that was bold, stylish, and unafraid to push boundaries. The visual elements of the video, combined with the infectious energy of the song, made “I Want Candy” an iconic hit of the era.

In conclusion, Bow Wow Wow’s “I Want Candy” is a standout track of the 1980s that encapsulates the playful, rebellious spirit of the time. The song’s infectious rhythm, distinctive guitar riff, and Annabella Lwin’s charismatic vocals make it a memorable and enduring hit. Its success on the charts and its influence on popular culture reflect the band’s ability to take a classic song and reinterpret it in a way that resonated with a new generation. “I Want Candy” remains a beloved anthem of the 1980s, symbolizing the fun, freedom, and youthful energy of the era.